Create a knockout sales pitch! 
Note: I say ‘pitch’ NOT script.

Your sales pitch is the approach & strategy you’ll use all wrapped up by your choice and understanding of your words, timing and tone.

Your sales pitch isn’t a script and has no restrictive order to it. 
Each call & meeting is different and each prospect & customer requires something different from you.

Adapt your sales pitch from time to time but don’t give up on it too soon. Remember the last ‘yes’ and if this wasn’t too long ago and you are fairly consistent in hitting your targets then tweak and improve your sales pitch but don’t give up on it just because you’ve hit a bad run.
Equally, you need to know when your sales pitch needs a major overhaul. If your last opportunity & close was a while ago, if you’re not hitting targets and you don’t have confidence or faith in your sales pitch then change it: You might find it was actually nothing to do with your sales pitch, but more to do with your confidence in it. Either way, it’s about results. It’s your closed deals that will be the best judge as to whether you have a decent sales pitch or not. 

If you’d like to read more about this subject & all things sales, buy my book: SOS BUSINESS SALES ????